To promote Channel 4's new series Seven Dwarves – an observational documentary "following the lives of seven dwarf actors as they live together and perform in a production of Snow White" (we're not making this up) – 4Creative has subverted the notion of a huge billboard campaign by creating 20 mini poster sites.

Twenty of the miniature billboards, each a perfect scale model of a 48-sheet poster site, complete with working lights and a stand-alone frame, have been placed in various locations around London over the last week or two including Cromwell Road and Picadilly circus.

via - www.creativereview.co.uk/cr-blog