Frequently asked questions...

Can advertise in our magazines for just one month?

Hi, I’m David. I’m the editor of a number of community magazines, including Haywards Heath Life. Yes, people do often ask us whether they can advertise for just one month on its own in isolation, which, is certainly possible, although we always advise against it.

Our big piece of advice is that for print advertising, you should advertise for as long as you can. So, go for longevity rather than, the scale of means that when you’re in a magazine that is coming out every month, people are reading it every month and they’re seeing your advert, on the pages every single time, which is quite a big part of how print advertising works.

It’s regular, repeatedly seeing your business and its services being advertised to that readership. Get in touch if you want to find out more.

Isn’t print dead already?

Surely no one reads printed magazines anymore. Hi, I’m David. I’m the editor of Cuckfield Life magazines and a number of other community magazines, here in Mid Sussex. And we often get asked whether magazines, the life of magazines is, in fact, already gone?

It’s already expired? We find that to not be the case. We, have been publishing magazines since 2009, and we currently publish around 24,000 magazines a month. So they’re lovely paper magazines like this one.

And, no, what we find out from our advertisers, people who speak to our readers, people love to pick them up. They love to read them. They let they sit on coffee tables for the entire duration of, of the month. And when, someone might go into someone’s house and they find, oh, look, there’s a copy of Cuckfield Life, sat right there.

So, no, we do not find that print is dead. People increasingly like to feel something might sit down with it, sit down with a coffee, and enjoy spending some time reading something printed. Not everything is digital.

If you want to advertise in the local areas of Cuckfield, Lindfield, Hurstpierpoint, Hassocks or Haywards Heath, we’d love to talk to you.

Can I always be at the front of the magazine?

Hi, I’m David, I am the editor of Hurst Life magazine and a number of other community titles in Mid Sussex. We often get asked the question from advertisers, can we always be in the front half of the magazine?

It’s really important to us. We want to be at the closest bit where people are going to start reading from. And the answer is yes, you can be at the front of the magazine. In our business we have something called a Premium Position Upgrade.

So, you can spend a little bit more money for each month’s advert and that means that you’re in the front half of the magazine and always on a right hand page, which for some people is really important. There’s a bit of market research that talks about the front right being a great position as you’re flicking through a magazine to read it.

So, yeah, we’re happy to accommodate that and being in the front half on the right hand side is possible. It’s called Premium Position Upgrade. So, do ask us about that. You can send us an email to ads@kipperlife.com and find out more about advertising in Lindfield, Cuckfield, Hassocks, Hurstpierpoint and Haywards Heath.

What is the difference between an advertorial page and a normal advertisement?

Hi, I’m David. I’m the editor of Lindfield Life magazine. And we also have a number of other community titles in the Mid Sussex area. The question about advertorials is a good one.

Advertorial is a term that we use in our business, and it describes a page which is set and looks like all the other editorial in the magazine. I will give you an example here in a second. It’s a term. The term advertorial is a mix, obviously of advertising and editorial, and that perfectly sums up what that page would look like.

So, we’ve got an example here which shows on this side, an advertorial piece, for a travel business. And on the other side we’ve got a solicitors, which is an advert. So, the advertorial, as you can see, has got lots of content on it.

It’s a written piece, it’s mainly words, it’s obviously split up with different elements. It can include a logo but, but doesn’t always, it’s got a headline. It looks like all the other editorial pages. Often this works really well with a story that is or an advertiser that has an interesting story or has quite a lot to explain.

Where you’ve got, on the other side of the page, you’ve got a traditional looking advert and that works really great for something that is particularly simple. You can have something that is very impactful on an advert, on a display ad, because you get to have your design, whatever the page looks like, it looks like your advert, it looks like your branding.

Whereas the advertorial page has got less branding on it and it’s much more controlled by the magazine style. So, there are two great options there. Advertorial is a brilliant way of using a full page advert if you’ve got something particularly to say or something that’s harder to explain from a, from a print ad, from a display ad.

A display ad is a great option showing your branding. Really nice, powerful design is all possible on a conventional display ad at the same time. So, there’s two choices, advertorial or an advert. The choice is yours. If you want to talk to us about any advertising in either Lindfield or any of the other areas that we have, community magazines, we’d love to talk to you.

You can send us an email on ads@kipperlife.com and we’d be delighted to talk to you.

Do you use kids for distributing your magazines?

Hi, I’m David, I’m the editor of Hassocks Life magazine. But we also have magazines in Lindfield, Cuckfield, Hurstpierpoint and Haywards Heath. Now, four of those magazines, are delivered directly to houses.

So, they get pushed through letterboxes, on a monthly basis, obviously at no cost to the reader. The question that has been asked is, do we use children for doing the deliveries?

The answer is yes, sometimes. Not exclusively. We probably have at the moment, we probably have maybe about 60% of our distribution team are young people. And the other 40% are, other adults that are looking for things to do.

Sometimes that is, just a form of exercise, but a good opportunity to get out, do a bit of walking. So, we’ve got a great distribution team. It’s completely tracked as well, I should say. So, any of our distribution team, are tracked in terms of where they go. So we always check after every month’s delivery.

We check to make sure they’ve delivered to all the roads that they are supposed to. That’s really important because we want to make sure that these magazines get, into the hands of our readers and the residents who live in those villages. So, yes, we do use, young people to do some of our deliveries.

But it’s all good. They are brilliant people. And, we always check to make sure they do a great job. The only exception to this is our Haywards Heath magazine. We have a magazine called Haywards Heath Life. And this magazine is not delivered through doors, so that one gets picked up.

So, it’s a slightly different product, this one, but, Lindfield Life, Cuckfield Life, Hurst Life, and Hassocks Life are all delivered through the doors of everyone who lives in those areas. If you want to know more about how to advertise with us, then do have a look at our, website, or send us an email to ads@kipperlife.com and we’d love to tell you more.

How do I know that my advertising is going to work?

Hi, my name’s David I am the editor of Hassocks Life magazine. But we also have other community magazines in Lindfield, Cuckfield, Hurstpierpoint, Hassocks and Haywards Heath.

The question that has been asked is all about the effectiveness of advertising within magazines like ours. So, we have magazines like this and it’s always about being a mix of content to adverts.

And the way that people find your advert and your service or buy your product is that they’re looking in the rest of the magazine to read other things about, lovely things that are going on in their community wherever they live and wherever we have a magazine.

But the question is, how do I know that it’s going to work? The brutal answer is, you don’t! And so, let’s just be honest about that and say that there is no guarantee, particularly with print advertising. But, there are a few things that you can do to try and make it as effective as possible.

One of the things you can do for that is to put an offer on your advert. So advertising with offers on or a code or a QR code is quite a good way of doing. It means that you can track, when people have seen the advert and more importantly where they’ve seen the advert.

So, you can look at that data, and find out and say, okay, well X number of people clicked through to this link and they bought the product from that. So they must have all come from say, Hassocks Life magazine. So that’s definitely something you can do.

It’s a really easy way of doing that. The other thing that’s really important that actually people can often forget about is that when they get a phone call from someone and it might be a new business enquiry, perhaps someone you’ve never done business with before, the important thing, if you are advertising locally in magazines like ours, the important thing is to ask them where they saw you.

This very short element of your sales process is really important because it means that you will get to know whether the money you’re spending on your advertising is working and is being effective. It also means you know where people are coming from.

So that could be geographically, which actually could be quite important to you in terms of your future marketing. So there’s a couple of things that you can do to make your advertising as effective as possible. And we will always help you and advise you about, making your ad design as, useful as possible so that it hits the market that you’re trying to, to do.

We’d love to help you with more of that. If you want to find out more. There’s more information on this website. But also you can just get in touch with us if you send us an email to ads@kipperlife.com we would gladly let you know about our tips and tricks about how to make your print advertising the most effective it can be.