We can promote your business on social media.
At Kipper Life we have been investing a significant amount of time and energy into our content for our social media channels in the last couple of years. This has resulted in a gradual increase in the number of followers attached to our title channels. We post regularly on Instagram, Facebook and TikTok, and each of our magazines has its own account on each platform.
Why have we been doing this? We are a printed magazine (traditional media)!
The reason is quite simple. We are aware that we will never reach everyone in the local area via our printed community magazines. Here’s the reality – some people just won’t see it, let alone read it. Therefore, we work hard to use our social channels to present some of the information in our monthly magazines to a digital audience.
Our mission statement is to be the place for news and information in each of the communities which we work in. In order to accomplish this, we have to make every effort to meet a readership and an audience where they are. Social media is that extra string in our bow. With posting into this space, we can reach not only readers of the physical magazines, but also a new audience of people who might never find their way to a copy of Lindfield Life, Hurst Life, Haywards Heath Life, Hassocks Life or Cuckfield Life.
How can our advertisers benefit from our social media presence?
We are now offering a promoted post on our channels. Also known as partnership or collab (collaborative) posts.
We are pleased to offer businesses the opportunity to work with us, and promote their products or services to our digital audience. This can be alongside traditional print advertising in our magazines, or on its own – purely getting promotion on our social media channels.
For £150+VAT, your business can get a video reel filmed and edited by us, which promotes what you do. Reels are short form videos, filmed in portrait orientation, which usually don’t last much more than one minute. We can do some of the on-screen appearance, but we always like to include other relevant people to talk about their business, which could be in an interview format, or them talking to camera.
Each paid for reel will be posted to all three platforms, on one of our titles. So, if Haywards Heath is a perfect market for your company, you would want to buy a promoted post across Haywards Heath Life social channels, and this can work really effectively if you are in the printed magazine at the same time.
To give you an example, at the time of writing this article, Haywards Heath Life social media channels has nearly 3,000 followers across: TikTok 911, Instagram 826 and Facebook 1,200 followers. Lindfield Life social media accounts are followed by more than 6,500 – Facebook 3,200, Instagram 2,990 and 335 on TikTok.
Here’s some examples of business promoted posts we have created in the past. Contact us via ads@kipperlife.com, to book your own reel filming opportunity in the diary, and to find out about to advertise your business to local residents of Lindfield, Hurstpierpoint, Haywards Heath, Hassocks and Cuckfield – whether that’s in print, or through digital media.
